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Slide 5 of 8

Palette

Palette discipline creates trust

  • Every color should have a name and a job.
  • Too many accent colors weaken hierarchy.
  • The palette should support both brand expression and everyday interface clarity.
Weak versus strong

Too many

Weak

Every section has a new accent.

Strong

Remove colors that do not carry a role.

Too vague

Weak

Names like blue1 and nice-green hide meaning.

Strong

Name colors by role and state.

Too quiet

Weak

Everything is soft, so nothing is clear.

Strong

Reserve enough contrast for action and feedback.