Start with the user need

Start with who the user is and what they are trying to do.
Write the reason the copy exists before rewriting the copy.
If the user need is unclear, the words will drift into marketing, jargon, or internal language.

Prompt anatomy

As a...Who is trying to complete the task?

I need to...What do they need to understand, choose, enter, or complete?

So that...Why does the task matter now?