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Slide 7 of 24

Plain language

Plain language is precision

  • Use the words the user would use when looking for help.
  • Keep one idea per sentence where possible.
  • Explain necessary specialist terms the first time they appear.
Looks official

Internal, abstract, or technically correct but hard to act on.

  • Commence verification
  • Utilize credentials
  • Eligibility determination pending
Helps action

Common, direct, and still accurate.

  • Check your details
  • Use your password
  • We are checking if you can apply