Language
Language must match the user mental model
- The product should speak in the user language.
- Internal terms can make a good feature feel unusable.
- Acceptance criteria can require understandable labels and instructions.
Weak versus strong
Internal wording
Weak
Optimized SKU tier
Strong
Recommended for software-heavy coursework
Task wording
Weak
View attributes
Strong
Compare battery, weight, price, and required software
Acceptance signal
Weak
Copy sounds friendly.
Strong
User can explain why a laptop is recommended.