Evidence
Evidence separates observation from speculation
- Observation describes what is visible.
- Inference explains what might happen or why it matters.
- Evidence says what supports the claim and what is still unknown.
Weak versus strong
Observation
Weak
Users will hate this.
Strong
The reason for recommendation appears below price and badge.
Inference
Weak
This is definitely confusing.
Strong
This may make the recommendation feel less trustworthy.
Evidence needed
Weak
AI said it is confusing.
Strong
Test whether students can explain the recommendation.