Problem
Start with problem, user, and outcome
- The problem statement should be user-centered and evidence-aware.
- The brief should avoid pretending assumptions are facts.
- The outcome should say what gets better for the user or team.
Weak versus strong
Problem
Weak
Build a comparison page.
Strong
Students struggle to compare recommendations because fit reasons are not clear enough.
User
Weak
Everyone.
Strong
First-time student choosing a laptop for study needs and budget.
Outcome
Weak
Feature is shipped.
Strong
Student can explain why a saved option fits their needs.