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Slide 13 of 24

AI role

AI can read with you, but evidence stays in charge

  • AI can help describe, compare, and find possible friction.
  • AI may miss context, stakes, product constraints, and real user behavior.
  • Use AI to widen thinking, then narrow with evidence.
Use AI for

Good for language support, another view, checklist generation, and weak/strong examples.

  • Explain
  • List friction
  • Suggest options
  • Rewrite labels
Check AI for

Dangerous when it guesses context, invents data, or recommends a full redesign too early.

  • Guess users
  • Ignore constraints
  • Over-redesign
  • Sound certain