KLD Institute
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Slide 2 of 24

Core idea

The screen job controls everything

  • A screen does not need to say everything.
  • It needs to say the right thing for this moment.
  • The product question is: what user decision or action does this screen support?
Container thinking

The screen becomes a storage place for every idea, link, and explanation.

  • Too many choices
  • Weak priority
  • Harder decisions
Moment thinking

The screen supports one user moment with clear order and a next step.

  • Clear task
  • Visible priority
  • Confident action