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Slide 23 of 24

Decision

Finish with one screen decision

  • I would improve ____ first.
  • Because this screen is helping the user ____.
  • The evidence is ____, and the product benefit is ____.
Prompt anatomy
ImproveThe exact screen element or moment to improve.
BecauseThe user task and friction this affects.
EvidenceThe visible detail that supports the decision.
BenefitThe product result: confidence, speed, completion, trust, or recovery.