Common mistakes
Most weak problem statements fail in predictable ways
- Do not write "the user" when there are different user moments.
- Do not write a feature as the task.
- Do not write a vague outcome that cannot guide a decision.
Weak versus strong
User
Weak
Everyone, customers, people, users.
Strong
Specific role in a situation.
Task
Weak
Use the app, see a page, click a button.
Strong
Compare, choose, book, recover, check, learn, pay.
Outcome
Weak
Have a better experience.
Strong
Decide confidently, complete without support, avoid delay.