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Slide 23 of 24

Rubric

A strong sentence makes the design decision easier

  • Can we picture the user moment?
  • Can we see the task and context?
  • Can we tell what outcome would make the product better?
Quality lens
UserSpecific enough to guide language, hierarchy, and support.
TaskWritten as an action the user is trying to complete.
ContextAdds a constraint, trigger, risk, or situation that matters.
OutcomeNames a result that can be observed or checked.