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Slide 6 of 36

Task brief

The screen job chooses the hierarchy

  • User changes language and density.
  • Task changes the main content and sequence.
  • Context and outcome change what must be prominent.
Prompt anatomy
User and contextA time-poor shopper comparing on a phone
TaskCompare three tradeoffs
OutcomeBuy confidently without reading every review
Layout implicationShortlist, reason labels, tradeoff summary, clear next action