KLD Institute
Menu
Course mapOpen study notes

Slide 9 of 36

Scale

Scale ranks information

  • Use size to show rank, not decoration.
  • Too many sizes make the screen noisy.
  • One strong title, one support level, and one body level is often enough.
Weak versus strong

Title

Weak

Same size as supporting text.

Strong

Largest or strongest because it names the screen job.

Support

Weak

Competes with the title and button.

Strong

Medium emphasis for evidence, summary, or comparison.

Detail

Weak

Tiny, low contrast, or visually scattered.

Strong

Smaller but readable; available when needed.