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Slide 12 of 24

Actions

Action text must be predictive

  • Button text should describe the action that will occur.
  • Link text should describe the destination or object.
  • Avoid generic labels when the next step has risk or cost.
Weak versus strong

Button

Weak

Submit

Strong

Send invitation

Button

Weak

Continue

Strong

Review payment

Link

Weak

Learn more

Strong

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