Core idea
Clear words create clear decisions
- Good copy helps the user understand the situation.
- Good copy reduces unnecessary decisions.
- Good copy makes the next action feel safe enough to take.
Weak copy
The user must guess what the screen means, what the label wants, or what will happen next.
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- Details
- Invalid input
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Strong copy
The user can predict the action, correct the problem, and move forward without extra interpretation.
- Review order
- Delivery details
- Enter a postcode
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