Worked example
Example: product recommendation screen
- Weak copy hides the task behind generic product language.
- Strong copy names the user action and product object.
- The best rewrite preserves meaning and reduces uncertainty.
Weak versus strong
Screen title
Weak
Your results
Strong
Recommended laptops for your study needs
Card action
Weak
Save
Strong
Save laptop to shortlist
Empty state
Weak
No items
Strong
No saved laptops yet. Save one from your recommendations.