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Slide 22 of 24

Worked example

Example: onboarding form copy

  • The heading frames the task.
  • The label asks for the exact information.
  • The error repeats the field language and gives a recoverable instruction.
Weak versus strong

Heading

Weak

User preferences

Strong

Tell us what you need the laptop for

Hint

Weak

This helps us

Strong

Choose all that apply. We use this to rank recommendations.

Error

Weak

Invalid selection

Strong

Select at least one study need