Limits
AI is not a user
- AI can help prepare research questions and hypotheses.
- AI can simulate possible objections or user perspectives.
- AI simulation does not replace observation, interviews, analytics, or real behavior.
Simulation
AI imagines what a user might say based on patterns and prompt context.
- Fast
- Useful for hypotheses
- Not behavioral evidence
User evidence
Research observes what people actually do, say, misunderstand, and need.
- Slower
- Evidence-bearing
- Grounded in real context