Worked example
Example: briefing a recommendation screen
- Weak prompts create generic screens.
- Strong prompts give user, task, context, constraints, and output format.
- The best result is a revised option plus verification checklist.
Weak versus strong
Weak prompt
Weak
Make a product screen.
Strong
Improve a laptop recommendation screen for first-time university students with a $1200 budget.
Output ask
Weak
Make it good.
Strong
Give 3 options with user value, tradeoff, risk, and confidence.
Human check
Weak
Assume the AI knows the audience.
Strong
Verify budget assumptions, accessibility, and real student priorities.