Context
Context quality controls output quality
- AI cannot infer the real user need unless you provide it.
- Context should include user, task, situation, outcome, and evidence.
- Missing context produces generic output.
Weak versus strong
Weak brief
Weak
Make this screen better.
Strong
Improve this onboarding screen for a first-time student choosing a laptop under $1200.
Evidence
Weak
Users want good products.
Strong
Users compare price, battery life, and study software needs.
Constraint
Weak
Make it modern.
Strong
Keep the flow to 3 screens and plain English.