Core idea
One answer is not a decision
- One answer hides what else could have been tried.
- Three weakly different answers do not create real choice.
- Good options make the important tradeoff visible.
First-answer trap
The team improves the first idea and calls it strategy.
- Fast
- Comfortable
- Often narrow
Option discipline
The team compares distinct ways to solve the same problem.
- Guided flow
- Comparison-first
- Shortlist-first