Options and tradeoffs have standards

Design work moves between opening possibilities and narrowing decisions.
Priorities should use evidence, stakeholder input, and clear methods.
Prototypes test assumptions before full commitment.

This session combines Double Diamond thinking, divergent/convergent practice, prioritisation methods, prototyping, RICE, DACI, and AI-assisted option generation.

Design Council, Digital.gov, GOV.UK, DEFRA, Intercom, Atlassian, and OpenAI