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Slide 8 of 24

User value

User value answers: what gets better for the person?

  • User value is the concrete task improvement.
  • Ask what becomes easier, clearer, safer, faster, or more trustworthy.
  • If the option does not improve the user task, it may be a preference, not a product choice.
Weak versus strong

Clarity

Weak

The page feels cleaner.

Strong

The student can see why each laptop is recommended.

Confidence

Weak

The screen looks premium.

Strong

The student can compare price, battery, weight, and required software.

Action

Weak

The interface is engaging.

Strong

The student can save and revisit a shortlist.