Business value
Business value answers: why should the product invest?
- Business value can include activation, retention, conversion, support reduction, learning, or strategic fit.
- The best option often balances user value and business value.
- A business goal without user value can create short-term wins and long-term damage.
Weak versus strong
Activation
Weak
More clicks for their own sake.
Strong
More first-time users complete the recommendation flow.
Support
Weak
Hide complexity from support.
Strong
Fewer users ask how recommendations are ranked.
Learning
Weak
Build everything and see.
Strong
Prototype reveals which comparison criteria matter.