Cognitive load
Recognition and consistency reduce load
- Keep important information visible when the task depends on it.
- Use consistent labels, patterns, and positions.
- Visual hierarchy should reduce memory burden.
Weak versus strong
Recognition
Weak
User must remember criteria from a previous page.
Strong
Comparison criteria stay visible beside recommendations.
Consistency
Weak
Same action has different labels.
Strong
Save, compare, and remove behave the same across cards.
Hierarchy
Weak
Metadata competes with the recommendation reason.
Strong
Most decision-critical details appear first.