Screen job
Each screen needs a job
- Every screen should answer one main user question.
- Every screen should move the task forward.
- If a screen has no job, remove it or combine it.
Weak versus strong
Start screen
Weak
Welcome page.
Strong
Orient the user and explain what recommendation means.
Choice screen
Weak
List things.
Strong
Help the user compare options and choose next action.
Result screen
Weak
Done page.
Strong
Confirm selection and show what to do next.