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Slide 8 of 24

Information

Screens carry decision information

  • Each screen should show the information needed for the next decision.
  • Do not force users to remember critical information from earlier screens.
  • Content hierarchy should match the flow step.
Weak versus strong

Orient

Weak

Marketing headline only.

Strong

What is this recommendation based on?

Compare

Weak

Unlabeled cards.

Strong

Price, battery, weight, software fit, reason.

Act

Weak

Generic next button.

Strong

Save, compare, edit needs, continue.