Thesis
Write the case thesis first
- A case thesis names user, task, change, and tradeoff.
- It should fit in one sentence.
- It should be repeated through the story beats.
Prompt anatomy
UserI helped first-time students...
OutcomeCompare recommended laptops with confidence...
ChangeBy making fit reasons, comparison, and shortlist behavior visible...
TradeoffWhile accepting a narrower scope before checkout.