User
Lead with user, task, context, outcome
- The user should be specific enough to make decisions clear.
- Context should change what matters.
- Use evidence when available and label assumptions when not.
Weak versus strong
User
Weak
Young person.
Strong
First-time student choosing a study laptop.
Task
Weak
Browse products.
Strong
Compare suitable recommendations and save a shortlist.
Context
Weak
Online shopping.
Strong
Limited budget, low confidence, required software needs.