Baseline
Show the before so the change has meaning
- The baseline helps the audience see what changed.
- It should focus on the user problem, not embarrass the old design.
- A good before slide sets up the decision.
Before
Recommendation reasons are weak or missing.
- Low trust
- Hard comparison
- Unclear next action
After direction
Fit reasons and comparison criteria become visible.
- Clearer choice
- Shortlist behavior
- Recovery states