Misconception
Design is not the same as decoration
- Decoration asks: does it look pleasant or on-brand?
- Design asks: does it help the right person complete the right task?
- Product design asks: which helpful decision should we build first?
Decoration
Useful when it supports meaning, emotion, trust, or brand.
- Color choice
- Imagery
- Style
- Tone
Design
Responsible for helping a person understand, decide, and act.
- Purpose
- Clarity
- Flow
- Feedback