Support
Support protects decision confidence
- Good support answers a real user question.
- Weak support competes with the main task.
- Missing support can create hesitation or abandonment.
Quality lens
Useful supportCost, delivery time, eligibility, limits, availability, next step.
Weak supportGeneric marketing copy, repeated labels, decorative text, hidden conditions.
Missing supportThe user cannot tell whether the next action is safe, final, paid, or reversible.