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Session 8

Product work starts with a useful problem sentence

  • Product work starts before the screen.
  • A useful problem sentence names user, task, context, and outcome.
  • The sentence keeps design work honest.
Teaching sequence
  1. 1UserWho is trying to do something?
  2. 2TaskWhat are they trying to complete?
  3. 3ContextWhat situation changes what matters?
  4. 4OutcomeWhat result makes the task worth doing?