Context detail
Useful context changes what you would design
- Context should change the product decision.
- If context does not change anything, it may be decorative.
- Good context makes constraints visible.
Weak versus strong
Device
Weak
Uses the app.
Strong
On a phone while commuting, needs fewer fields and clear progress.
Confidence
Weak
Wants information.
Strong
New to the category, needs plain comparisons and trust signals.
Risk
Weak
Is in checkout.
Strong
About to pay, needs total cost and recovery before commitment.