Outcome quality
A good outcome can be observed
- A weak outcome is vague: "better experience".
- A stronger outcome names a visible result.
- The outcome should help decide what matters first.
Too vague
The phrase sounds positive but does not tell the team what success looks like.
- Better experience
- More engagement
- More confidence
Observable
The result points toward evidence, design choices, and acceptance criteria.
- Chooses a shortlist
- Completes checkout without support
- Knows what document to bring