Worked example
Example: product recommendation experience
- Weak: busy shoppers need a recommendation page.
- Better: a busy shopper comparing a shortlist needs help choosing confidently.
- Best: add context and outcome so the design implications become visible.
Weak versus strong
Weak
Weak
A shopper needs a recommendations page.
Strong
A time-poor shopper, comparing products on a phone before buying, wants to understand the top tradeoffs so they can choose without reading a long article.
Task
Weak
Use the product card.
Strong
Compare a small shortlist and choose one product.
Outcome
Weak
More engagement.
Strong
Buy with enough confidence to stop researching.