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Slide 6 of 24

Sentence frame

One sentence can hold the problem

  • A [specific user]...
  • in [specific context]...
  • wants to [task] so they can [outcome].
Prompt anatomy
Specific userA first-time parent comparing baby monitors
Specific contextlate at night, with limited technical confidence
Taskwants to choose a safe shortlist
Outcomeso they can buy confidently without reading every review