Outcome
Outcomes explain why the task matters
- An output is what the team makes.
- An outcome is what changes because it works.
- A good outcome explains why the task matters.
Output
A screen, feature, flow, email, tooltip, dashboard, or prototype.
- Can be shipped
- May or may not help
- Easy to count
Outcome
A user can decide, recover, compare, pay, learn, trust, or finish.
- Shows value
- Guides priority
- Needs evidence