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Slide 8 of 24

User need

A user need is not a feature request

  • A feature request names a possible solution.
  • A user need explains the underlying job.
  • A product owner must not confuse the two.
Weak versus strong

Feature request

Weak

Add a comparison table.

Strong

A shopper needs to compare the three most relevant options quickly.

Feature request

Weak

Add a retry button.

Strong

A returning customer needs to recover from a failed payment without losing the order.

Feature request

Weak

Add onboarding.

Strong

A new user needs to know what information is required before starting.