Evidence
Evidence keeps the sentence honest
- Evidence is what we have seen, heard, measured, or tested.
- An assumption is what might be true but needs checking.
- A decision is what we choose to do next with the evidence we have.
Quality lens
EvidenceUser interview quote, support ticket, analytics pattern, observed task, screen evidence.
AssumptionA belief about motivation, behavior, trust, ability, or business impact.
DecisionThe next framing, design, test, or scope choice.