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Slide 8 of 22

Color

Color carries meaning, not only mood

  • Color can show brand, meaning, state, and priority.
  • Contrast decides whether people can perceive content.
  • Color should not be the only way to communicate status or error.
Diagram showing color roles for action, status, warning, selection, and contrast.
Color becomes professional when each color has a job.Original KLD Institute teaching diagram.