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Session 4

Layout turns product priority into visible order

  • Layout is the order of attention.
  • Good layout makes priority visible.
  • A layout choice is a product tradeoff, not only a visual preference.
Teaching sequence
  1. 1AttentionWhat should the user understand first?
  2. 2RelationshipWhat belongs together?
  3. 3ActionWhat action should be easy after enough information?
  4. 4TradeoffWhat must be reduced, hidden, deferred, or moved?