KLD Institute
Course mapOpen tutorial notes

Slide 2 of 36

PreviousNext

Mental model

Priority comes before placement

  • Start with the product moment.
  • Rank first, second, and third attention.
  • Use layout choices to make that ranking visible.
Diagram showing how a product task brief becomes first, second, and third attention priorities, then turns into layout decisions.
A layout decision is stronger when it begins with product priority.Original KLD Institute teaching diagram.