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Slide 22 of 36

Primary action

Action placement is part of layout

  • The primary action should be easy to find.
  • It should sit near the decision it completes.
  • It should not appear before necessary trust information.
Interface anatomy
Decision contentReason, comparison, cost, eligibility, or consequence
Primary actionPlain next step with a clear promise
Secondary supportCancel, edit, save, learn more, or recover