Tradeoff
Every layout choice has a cost
- If comparison is first, storytelling may be shorter.
- If reassurance is first, speed may slow down.
- If action is first, risk information must still be discoverable.
Weak versus strong
Comparison first
Weak
May reduce emotional story or explanation.
Strong
Helps choice across options.
Guidance first
Weak
May frustrate repeat users.
Strong
Helps new or uncertain users.
Action first
Weak
Can feel pushy if trust information is missing.
Strong
Helps speed and conversion.