Worked example
Example: product recommendation screen
- Problem: time-poor shopper needs to compare tradeoffs quickly.
- Layout priority: shortlist, tradeoff labels, trust cue, next action.
- Tradeoff: fewer products shown, clearer comparison.
Weak versus strong
First
Weak
Large hero image and generic promise.
Strong
Top three options with clear reason labels.
Second
Weak
Long paragraphs under each card.
Strong
Tradeoff row: price, fit, risk, confidence signal.
Third
Weak
Several equal buttons competing for attention.
Strong
Compare, save, or continue with one option.