Worked example
Example: service start page
- Problem: first-time applicant needs document clarity before starting.
- Layout priority: requirement summary, checklist, start action.
- Tradeoff: less promotional text, more task readiness.
Weak priority
The page opens with service marketing and several links.
- Unclear readiness
- Many equal choices
- Hidden requirements
Stronger priority
The page opens with who it is for, required documents, and start action.
- Clear orientation
- Visible requirements
- Safer start