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Slide 13 of 24

Empty states

Empty is not blank

  • An empty state should say what is missing.
  • It should explain why if the reason is useful.
  • It should offer a realistic next action.
Weak empty state

A blank area or vague message that leaves the user stuck.

  • No context
  • No next step
  • Feels broken
Useful empty state

Explains no saved items yet and offers a useful action.

  • Clear reason
  • Next action
  • Low stress