Effort is the cost of learning and delivery

Effort should include product, design, engineering, content, research, and operational work.
A low-effort option can be valuable if it tests the right assumption.
A high-effort option may be right if the upside and evidence justify it.

Quality lens

ProductBriefing, alignment, dependencies, decision time

DesignWireframes, copy, states, prototype, accessibility review

EngineeringData, systems, frontend, testing, release

Run costSupport, operations, analytics, governance