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Slide 10 of 30

Trust before commitment

Trust is evidence before action

  • Trust comes from visible consequence, scope, requirements, and recovery paths.
  • Before payment or account action, the user needs more than a prominent button.
  • On mobile, consequence and context may appear before the action, and that can be appropriate.
Desktop screenshot of the GOV.UK Dart Charge payment page showing deadline, fine warning, required information, sign-in option, and Start now button.
Real reference: trust before commitment is built through consequence, scope, prerequisites, and recovery paths.GOV.UK, captured 2026-05-14.